Privacy Considerations Essential in Insurance
November 22nd, 2009 by adminRetailers operating on the internet who sell products in the insurance or financial services sectors must give careful consideration to the privacy of their visitors and customers. It is very common in the insurance sector to see that the insurance provider looks to cross sell policies to its customers. To do this the Privacy and Electronic Communications regulations state that the customer must have been a previous customer of similar goods or services. Since the range of insurance products provided by most insurance retailers it is important that you get customers to consent in advance. This can be dealt with in the privacy policy for the insurance website. A good example of this type of opt in privacy policy being used by an insurance site can be seen on the Insure website who specialise in niche insurance products like the currently popular income protection insurance cover.
By getting your customers to opt in to receive information from you regarding other products in your product portfolio you avoid any risk that the product is not sufficiently similar to fall within the permissible exception in the Privacy and Electronic Communications Regulations.
