Google to Enhance User’s Privacy
July 9th, 2010 by adminGoogle Analytics have issued an opt-out add-on for your browser. Many businesses use Google Analytics to analyse website data and many individuals have been concerned by the amount of information that can be collected.
The new add-on operates to prevent personal data being obtained from your computer when you visit websites that use Google Analytics. In the past, website user’s only option was to disable javascript, however the result of this was that many other website accessed could not load properly and so the user was unable to utilise online resources to their fullest extent when trying to preserve personal data.
The add-on opt-out is currently being offered to users of Firefox, Chrome and Internet Explorer.
Google has said that it wants to provide users with a simply, easier to understand service that is transparent with the use of personal data collection. However, some Google Analytics users have decided to remain opted-in as there is growing concern that by using the opt-out add-on any recorded data will be inaccurate or incomplete.
Google have faced many criticisms of late, including the ongoing argument on the location of the search engines privacy policy by privacy rights campaigners.
